Free Product Pricing Calculator
Find the right price for your product. Enter your costs and target margin — see your suggested retail price and profit at every price point.
Suggested Price
Profit at Every Price Point
Formula and worked example
Selling price = (unit costs + ad cost + fixed payment fee) ÷ (1 − target margin − percentage payment fee)
With $30 in unit costs and a 40% target margin, selling price is $30 ÷ 0.60 = $50. A 40% markup instead gives $42 and a different margin.
Frequently asked questions
How do I price a product for a target margin?
Divide the costs you intend to cover by one minus the target margin, expressed as a decimal. Include percentage fees consistently rather than treating them as fixed dollar costs.
Does the recommended price prove customers will buy?
No. It is the price required by your cost and margin assumptions. Customer demand, competitors and the offer determine whether that price is viable.
Browse all free ecommerce calculators to compare advertising, pricing and profit assumptions.
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