Free Conversion Rate Calculator
Calculate the share of visitors who purchase and model revenue at different conversion rates.
Your Metrics
What If Your Conversion Rate Was...
Formula and worked example
Conversion rate (%) = conversions ÷ visitors × 100
If 250 of 10,000 visitors purchase, the visitor-based conversion rate is 2.5%. At an illustrative $50 average order value, those 250 orders produce $12,500 in revenue.
Frequently asked questions
Should I use sessions or visitors?
Use a consistent denominator. A visitor-based rate uses visitors; a session-based rate uses sessions. They answer different questions and should not be compared without that distinction.
How much does a higher conversion rate add to revenue?
Hold traffic and average order value constant, multiply traffic by the modeled conversion rate to estimate orders, then multiply by average order value. These scenarios are calculations, not forecasts.
Browse all free ecommerce calculators to compare advertising, pricing and profit assumptions.
More free ecommerce calculators
ROAS Calculator
Calculate return on ad spend as a ratio or percentage. Enter ad revenue and spend, then add product costs, fees and refunds to estimate campaign contribution.
Break-Even ROAS Calculator
Find the minimum ROAS needed to cover your product, shipping, processing and refund assumptions. Calculate break-even ad spend and target profit margins.
Profit Margin Calculator
Calculate gross margin, modeled net margin, markup and profit per unit from your selling price and costs. Compare margin with markup using worked examples.
Shopify Profit Calculator
Estimate Shopify profit from price, product cost, shipping, payment fees, refunds, subscription and apps. Enter your actual fee and order-volume assumptions.
Dropshipping Profit Calculator
Estimate dropshipping profit per order after supplier costs, payment fees, advertising and overhead. Model bundles, profit margins and break-even sales volume.
CPA Calculator
Calculate cost per acquisition from ad spend and conversions. Estimate break-even purchase CPA from order value and costs, with clear CPA versus CAC definitions.
Customer Lifetime Value Calculator
Estimate customer lifetime value from order value, purchase frequency and lifespan. Compare revenue LTV, gross-profit LTV and the LTV:CAC ratio.
Product Pricing Calculator
Calculate a selling price from product costs and a target margin. Include payment fees and modeled ad costs, then compare price, markup and profit scenarios.
Ad Budget Calculator
Plan an advertising budget from revenue, average order value, cost per click and conversion rate. Estimate required traffic, orders and acquisition costs.
VAT Calculator
Add VAT to a net price or remove VAT from a gross price. Enter the applicable rate to calculate the VAT amount and the price before or after VAT.
Offer & Bundle Calculator
Compare ecommerce offers and bundles using selling prices, product costs and acquisition assumptions. Estimate profit per offer before choosing a promotion.