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Free Customer Lifetime Value Calculator

Calculate how much each customer is worth over their entire relationship with your brand. Know your LTV:CAC ratio and max acquisition spend.

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Results

Annual Revenue per Customer$165.00
Customer Lifetime Value$330.00
Gross LTV (after COGS)$198.00
Net LTV (after acquisition)$173.00

Key Ratios

LTV:CAC Ratio7.9x (healthy)
CAC Payback Period3.0 months
Max Recommended CAC$65.34
True Margin APEX
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