Customer Lifetime Value
Revenue and profit LTV across all customers
Total Customers
30
Avg Revenue LTV
$3,081.17
Avg Profit LTV
$957.03
Repeat Rate
100.0%
Avg Order Value
$67.97
Purchase Frequency
45.3 orders
Avg Retention Time
18 days
LTV:CAC Ratio
3.8x
Net Profit on Ad Spend
1.2x
Total Revenue
$92,435.03
Total Profit
$28,710.97
Total Ad Spend
$24,434.81
Tax Collected
$6,006.07
LTV vs CAC
Average customer lifetime value compared to acquisition cost by month
Monthly Breakdown
New customer cohorts by acquisition month
| Month | New Cust. | Revenue | Profit | Avg Rev LTV | Avg Profit LTV | Ad Spend | CAC | LTV:CAC | |
|---|---|---|---|---|---|---|---|---|---|
| Mar 2026 | 30 | $29,407.81 | $7,642.40 | $980.26 | $254.75 | $9,385.47 | $312.85 | 3.1x | |
| Apr 2026 | 0 | $54,782.34 | $17,963.78 | $0.00 | $0.00 | $13,360.34 | — | — | |
| May 2026 | 0 | $8,244.88 | $3,104.79 | $0.00 | $0.00 | $1,689.00 | — | — |
Customer Profitability
Individual customer lifetime value and profitability (30 customers)
| Customer | Orders | Revenue | Profit | AOV | Retention | First Order | Last Order |
|---|---|---|---|---|---|---|---|
Sofia Rodriguez sofia.rodriguez@gmail.com | 59 | $4,265.59 | $1,492.69 | $72.30 | 55d | Invalid Date | Invalid Date |
Zara Ahmed zara.ahmed@gmail.com | 52 | $3,718.43 | $1,162.49 | $71.51 | 59d | Invalid Date | Invalid Date |
Aisha Patel aisha.patel@gmail.com | 55 | $3,639.38 | $1,166.74 | $66.17 | 57d | Invalid Date | Invalid Date |
Jake Morrison jake.morrison@gmail.com | 51 | $3,511.20 | $1,012.88 | $68.85 | 58d | Invalid Date | Invalid Date |
Leah Scott leah.scott@gmail.com | 51 | $3,491.68 | $1,185.04 | $68.46 | 59d | Invalid Date | Invalid Date |
Chloe Rivera chloe.rivera@gmail.com | 49 | $3,423.95 | $1,207.76 | $69.88 | 55d | Invalid Date | Invalid Date |
Bella Sanchez bella.sanchez@gmail.com | 51 | $3,390.72 | $1,040.97 | $66.48 | 56d | Invalid Date | Invalid Date |
Priya Sharma priya.sharma@gmail.com | 50 | $3,372.70 | $813.09 | $67.45 | 59d | Invalid Date | Invalid Date |
Marcus Johnson marcus.johnson@gmail.com | 54 | $3,371.69 | $998.80 | $62.44 | 57d | Invalid Date | Invalid Date |
Maya Thompson maya.thompson@gmail.com | 48 | $3,341.97 | $1,043.39 | $69.62 | 57d | Invalid Date | Invalid Date |
Chris Nakamura chris.nakamura@gmail.com | 46 | $3,330.74 | $1,104.14 | $72.41 | 56d | Invalid Date | Invalid Date |
Lily Torres lily.torres@gmail.com | 45 | $3,258.76 | $1,059.56 | $72.42 | 58d | Invalid Date | Invalid Date |
Isaiah Jones isaiah.jones@gmail.com | 47 | $3,215.24 | $1,108.36 | $68.41 | 58d | Invalid Date | Invalid Date |
Josh Kim josh.kim@gmail.com | 48 | $3,193.22 | $833.90 | $66.53 | 59d | Invalid Date | Invalid Date |
Olivia Chen olivia.chen@gmail.com | 47 | $3,114.51 | $936.59 | $66.27 | 54d | Invalid Date | Invalid Date |
Derek Nguyen derek.nguyen@gmail.com | 48 | $3,054.00 | $1,045.61 | $63.62 | 56d | Invalid Date | Invalid Date |
Tyler Brooks tyler.brooks@gmail.com | 43 | $2,966.52 | $1,012.22 | $68.99 | 53d | Invalid Date | Invalid Date |
Taylor Reed taylor.reed@gmail.com | 43 | $2,943.55 | $920.85 | $68.45 | 60d | Invalid Date | Invalid Date |
Logan Bennett logan.bennett@gmail.com | 39 | $2,911.82 | $816.01 | $74.66 | 58d | Invalid Date | Invalid Date |
Ava Mitchell ava.mitchell@gmail.com | 43 | $2,896.79 | $880.19 | $67.37 | 57d | Invalid Date | Invalid Date |