Customer Lifetime Value
Revenue and profit LTV across all customers
Total Customers
30
Avg Revenue LTV
$2,970.30
Avg Profit LTV
$925.38
Repeat Rate
100.0%
Avg Order Value
$69.13
Purchase Frequency
43.0 orders
Avg Retention Time
18 days
LTV:CAC Ratio
4.0x
Net Profit on Ad Spend
1.2x
Total Revenue
$89,108.96
Total Profit
$27,761.38
Total Ad Spend
$22,502.76
Tax Collected
$5,790.22
LTV vs CAC
Average customer lifetime value compared to acquisition cost by month
Monthly Breakdown
New customer cohorts by acquisition month
| Month | New Cust. | Revenue | Profit | Avg Rev LTV | Avg Profit LTV | Ad Spend | CAC | LTV:CAC | |
|---|---|---|---|---|---|---|---|---|---|
| Jan 2026 | 30 | $14,227.25 | $3,779.54 | $474.24 | $125.98 | $4,343.29 | $144.78 | 3.3x | |
| Feb 2026 | 0 | $40,522.97 | $12,546.79 | $0.00 | $0.00 | $10,010.25 | — | — | |
| Mar 2026 | 0 | $34,358.74 | $11,435.05 | $0.00 | $0.00 | $8,149.22 | — | — |
Customer Profitability
Individual customer lifetime value and profitability (30 customers)
| Customer | Orders | Revenue | Profit | AOV | Retention | First Order | Last Order |
|---|---|---|---|---|---|---|---|
Sofia Rodriguez sofia.rodriguez@gmail.com | 52 | $3,789.65 | $1,370.74 | $72.88 | 54d | Invalid Date | Invalid Date |
Leah Scott leah.scott@gmail.com | 54 | $3,788.15 | $1,385.18 | $70.15 | 57d | Invalid Date | Invalid Date |
Taylor Reed taylor.reed@gmail.com | 48 | $3,499.93 | $1,195.96 | $72.92 | 58d | Invalid Date | Invalid Date |
Josh Kim josh.kim@gmail.com | 52 | $3,430.68 | $940.38 | $65.97 | 57d | Invalid Date | Invalid Date |
Chris Nakamura chris.nakamura@gmail.com | 52 | $3,409.21 | $904.05 | $65.56 | 57d | Invalid Date | Invalid Date |
Jake Morrison jake.morrison@gmail.com | 48 | $3,274.96 | $1,055.59 | $68.23 | 59d | Invalid Date | Invalid Date |
Nate Collins nate.collins@gmail.com | 45 | $3,187.01 | $1,082.45 | $70.82 | 53d | Invalid Date | Invalid Date |
Maya Thompson maya.thompson@gmail.com | 47 | $3,131.99 | $986.77 | $66.64 | 59d | Invalid Date | Invalid Date |
Ryan Cooper ryan.cooper@gmail.com | 45 | $3,116.27 | $899.30 | $69.25 | 59d | Invalid Date | Invalid Date |
Derek Nguyen derek.nguyen@gmail.com | 44 | $3,072.51 | $1,071.36 | $69.83 | 56d | Invalid Date | Invalid Date |
Bella Sanchez bella.sanchez@gmail.com | 46 | $3,025.01 | $906.65 | $65.76 | 57d | Invalid Date | Invalid Date |
Mia Fernandez mia.fernandez@gmail.com | 43 | $3,013.53 | $1,040.36 | $70.08 | 58d | Invalid Date | Invalid Date |
Priya Sharma priya.sharma@gmail.com | 43 | $2,970.77 | $877.05 | $69.09 | 59d | Invalid Date | Invalid Date |
Chloe Rivera chloe.rivera@gmail.com | 40 | $2,945.04 | $1,017.92 | $73.63 | 56d | Invalid Date | Invalid Date |
Cameron Price cameron.price@gmail.com | 44 | $2,915.53 | $1,040.98 | $66.26 | 57d | Invalid Date | Invalid Date |
Ethan Park ethan.park@gmail.com | 41 | $2,882.52 | $857.73 | $70.31 | 59d | Invalid Date | Invalid Date |
Ava Mitchell ava.mitchell@gmail.com | 42 | $2,880.04 | $731.86 | $68.57 | 58d | Invalid Date | Invalid Date |
Zara Ahmed zara.ahmed@gmail.com | 40 | $2,875.31 | $981.11 | $71.88 | 57d | Invalid Date | Invalid Date |
Logan Bennett logan.bennett@gmail.com | 40 | $2,871.78 | $612.96 | $71.79 | 59d | Invalid Date | Invalid Date |
Lily Torres lily.torres@gmail.com | 41 | $2,841.80 | $982.22 | $69.31 | 58d | Invalid Date | Invalid Date |