Customer Lifetime Value
Revenue and profit LTV across all customers
Total Customers
30
Avg Revenue LTV
$3,096.06
Avg Profit LTV
$961.23
Repeat Rate
100.0%
Avg Order Value
$69.78
Purchase Frequency
44.4 orders
Avg Retention Time
18 days
LTV:CAC Ratio
3.8x
Net Profit on Ad Spend
1.2x
Total Revenue
$92,881.86
Total Profit
$28,836.97
Total Ad Spend
$24,199.13
Tax Collected
$6,035.30
LTV vs CAC
Average customer lifetime value compared to acquisition cost by month
Monthly Breakdown
New customer cohorts by acquisition month
| Month | New Cust. | Revenue | Profit | Avg Rev LTV | Avg Profit LTV | Ad Spend | CAC | LTV:CAC | |
|---|---|---|---|---|---|---|---|---|---|
| Jul 2026 | 30 | $16,266.72 | $4,197.81 | $542.22 | $139.93 | $5,101.39 | $170.05 | 3.2x | |
| Aug 2026 | 0 | $46,130.68 | $14,020.60 | $0.00 | $0.00 | $12,224.13 | — | — | |
| Sep 2026 | 0 | $30,484.46 | $10,618.56 | $0.00 | $0.00 | $6,873.61 | — | — |
Customer Profitability
Individual customer lifetime value and profitability (30 customers)
| Customer | Orders | Revenue | Profit | AOV | Retention | First Order | Last Order |
|---|---|---|---|---|---|---|---|
Leah Scott leah.scott@gmail.com | 61 | $4,244.08 | $1,215.62 | $69.58 | 59d | Invalid Date | Invalid Date |
Sofia Rodriguez sofia.rodriguez@gmail.com | 55 | $4,119.12 | $1,585.26 | $74.89 | 57d | Invalid Date | Invalid Date |
Aisha Patel aisha.patel@gmail.com | 52 | $3,604.67 | $1,194.65 | $69.32 | 54d | Invalid Date | Invalid Date |
Maya Thompson maya.thompson@gmail.com | 51 | $3,496.95 | $1,226.93 | $68.57 | 59d | Invalid Date | Invalid Date |
Lily Torres lily.torres@gmail.com | 53 | $3,450.94 | $1,135.15 | $65.11 | 56d | Invalid Date | Invalid Date |
Ethan Park ethan.park@gmail.com | 47 | $3,438.75 | $1,185.70 | $73.16 | 57d | Invalid Date | Invalid Date |
Cameron Price cameron.price@gmail.com | 51 | $3,386.69 | $974.86 | $66.41 | 57d | Invalid Date | Invalid Date |
Derek Nguyen derek.nguyen@gmail.com | 46 | $3,354.96 | $1,107.02 | $72.93 | 55d | Invalid Date | Invalid Date |
Hannah Wright hannah.wright@gmail.com | 50 | $3,325.21 | $865.20 | $66.50 | 58d | Invalid Date | Invalid Date |
Zara Ahmed zara.ahmed@gmail.com | 43 | $3,316.23 | $1,200.42 | $77.12 | 57d | Invalid Date | Invalid Date |
Jake Morrison jake.morrison@gmail.com | 47 | $3,224.97 | $939.12 | $68.62 | 58d | Invalid Date | Invalid Date |
Taylor Reed taylor.reed@gmail.com | 46 | $3,180.99 | $1,114.98 | $69.15 | 60d | Invalid Date | Invalid Date |
Marcus Johnson marcus.johnson@gmail.com | 49 | $3,166.97 | $788.89 | $64.63 | 52d | Invalid Date | Invalid Date |
Chris Nakamura chris.nakamura@gmail.com | 40 | $3,138.31 | $1,004.31 | $78.46 | 58d | Invalid Date | Invalid Date |
Bella Sanchez bella.sanchez@gmail.com | 49 | $3,106.73 | $750.71 | $63.40 | 56d | Invalid Date | Invalid Date |
Logan Bennett logan.bennett@gmail.com | 39 | $3,067.07 | $877.55 | $78.64 | 59d | Invalid Date | Invalid Date |
Nate Collins nate.collins@gmail.com | 41 | $3,006.06 | $941.63 | $73.32 | 57d | Invalid Date | Invalid Date |
Mia Fernandez mia.fernandez@gmail.com | 42 | $2,966.79 | $1,039.29 | $70.64 | 58d | Invalid Date | Invalid Date |
Brandon Hayes brandon.hayes@gmail.com | 40 | $2,909.02 | $932.80 | $72.73 | 58d | Invalid Date | Invalid Date |
Olivia Chen olivia.chen@gmail.com | 46 | $2,876.54 | $675.55 | $62.53 | 57d | Invalid Date | Invalid Date |