Customer Lifetime Value
Revenue and profit LTV across all customers
Total Customers
30
Avg Revenue LTV
$3,057.15
Avg Profit LTV
$950.14
Repeat Rate
100.0%
Avg Order Value
$69.69
Purchase Frequency
43.9 orders
Avg Retention Time
18 days
LTV:CAC Ratio
3.8x
Net Profit on Ad Spend
1.2x
Total Revenue
$91,714.60
Total Profit
$28,504.26
Total Ad Spend
$24,050.07
Tax Collected
$5,959.46
LTV vs CAC
Average customer lifetime value compared to acquisition cost by month
Monthly Breakdown
New customer cohorts by acquisition month
| Month | New Cust. | Revenue | Profit | Avg Rev LTV | Avg Profit LTV | Ad Spend | CAC | LTV:CAC | |
|---|---|---|---|---|---|---|---|---|---|
| Apr 2026 | 30 | $12,850.24 | $2,678.46 | $428.34 | $89.28 | $4,282.78 | $142.76 | 3.0x | |
| May 2026 | 0 | $44,496.36 | $13,320.76 | $0.00 | $0.00 | $12,083.87 | — | — | |
| Jun 2026 | 0 | $34,368.00 | $12,505.04 | $0.00 | $0.00 | $7,683.42 | — | — |
Customer Profitability
Individual customer lifetime value and profitability (30 customers)
| Customer | Orders | Revenue | Profit | AOV | Retention | First Order | Last Order |
|---|---|---|---|---|---|---|---|
Aisha Patel aisha.patel@gmail.com | 56 | $3,895.62 | $1,106.07 | $69.56 | 54d | Invalid Date | Invalid Date |
Maya Thompson maya.thompson@gmail.com | 54 | $3,743.13 | $1,231.17 | $69.32 | 59d | Invalid Date | Invalid Date |
Leah Scott leah.scott@gmail.com | 54 | $3,738.91 | $990.76 | $69.24 | 59d | Invalid Date | Invalid Date |
Ethan Park ethan.park@gmail.com | 48 | $3,663.43 | $1,248.00 | $76.32 | 58d | Invalid Date | Invalid Date |
Sofia Rodriguez sofia.rodriguez@gmail.com | 49 | $3,596.94 | $1,186.93 | $73.41 | 56d | Invalid Date | Invalid Date |
Josh Kim josh.kim@gmail.com | 53 | $3,582.16 | $1,083.54 | $67.59 | 56d | Invalid Date | Invalid Date |
Darnell Williams darnell.williams@gmail.com | 43 | $3,441.00 | $1,032.20 | $80.02 | 56d | Invalid Date | Invalid Date |
Priya Sharma priya.sharma@gmail.com | 49 | $3,430.70 | $1,058.12 | $70.01 | 59d | Invalid Date | Invalid Date |
Mia Fernandez mia.fernandez@gmail.com | 45 | $3,283.23 | $1,160.75 | $72.96 | 58d | Invalid Date | Invalid Date |
Tyler Brooks tyler.brooks@gmail.com | 45 | $3,273.74 | $1,103.38 | $72.75 | 56d | Invalid Date | Invalid Date |
Cameron Price cameron.price@gmail.com | 52 | $3,226.19 | $874.03 | $62.04 | 58d | Invalid Date | Invalid Date |
Zara Ahmed zara.ahmed@gmail.com | 42 | $3,151.28 | $1,119.92 | $75.03 | 57d | Invalid Date | Invalid Date |
Taylor Reed taylor.reed@gmail.com | 41 | $3,107.02 | $1,126.48 | $75.78 | 60d | Invalid Date | Invalid Date |
Hannah Wright hannah.wright@gmail.com | 42 | $3,054.52 | $949.98 | $72.73 | 58d | Invalid Date | Invalid Date |
Olivia Chen olivia.chen@gmail.com | 44 | $3,043.02 | $976.92 | $69.16 | 58d | Invalid Date | Invalid Date |
Bella Sanchez bella.sanchez@gmail.com | 47 | $3,040.25 | $877.48 | $64.69 | 56d | Invalid Date | Invalid Date |
Nate Collins nate.collins@gmail.com | 42 | $3,034.26 | $1,021.55 | $72.24 | 57d | Invalid Date | Invalid Date |
Chris Nakamura chris.nakamura@gmail.com | 46 | $2,980.03 | $1,024.07 | $64.78 | 58d | Invalid Date | Invalid Date |
Derek Nguyen derek.nguyen@gmail.com | 47 | $2,944.74 | $864.65 | $62.65 | 55d | Invalid Date | Invalid Date |
Isaiah Jones isaiah.jones@gmail.com | 41 | $2,877.54 | $888.81 | $70.18 | 56d | Invalid Date | Invalid Date |