Lifetime Value
Acquisition date range
First recorded purchase in this range; later purchases included.
Explore cohorts
Group by
Campaign
Ad set
Ad
Products purchased
Campaign, ad set and ad follow the customer’s first recorded purchase. Product cohorts include customers who bought that product at any point; customers can belong to more than one product cohort.
- Customers
- 2
- Repurchase Rate
- 50.0%
- Revenue
- $180.00
- Revenue LTV
- $90.00
- CAC
- $25.00
- LTV:CAC
- 3.60x
Cumulative revenue LTV
Full customer revenue per customer, grouped by first purchase month.
| Cohort | Customers | 1st month | 2nd month | 3rd month |
|---|---|---|---|---|
| Aug 2026 | 1 | $80.00 | $120.00 | $120.00 |
| Sep 2026 | 1 | $60.00 | $60.00 |
LTV vs CAC
● Revenue LTV◼ CAC
Cohort summary
| Cohort | New customers | Revenue | Revenue LTV | Ad spend | CAC | LTV:CAC |
|---|---|---|---|---|---|---|
| Aug 2026 | 1 | $120.00 | $120.00 | $20.00 | $20.00 | 6.00x |
| Sep 2026 | 1 | $60.00 | $60.00 | $30.00 | $30.00 | 2.00x |