Attribution & Profit
Track campaign performance and true profitability
Net Profit on Ad Spend
$13,734.00163.1% POAS
Revenue
$42,350.00
Ad Spend
$8,420.00
Gross Profit
$33,930.00
Ad Spend
$8,420.00
$280.67/day avg
ROAS
4.21xStrong
Orders
623/84774%
attributed / total
Avg CPA
$13.52
cost per acquisition
Performance
| Campaign | Purchases | Last-Click | Assisted | ROAS | Ad Spend | Impressions | Clicks | CTR | ATCs | Cost / ATC | Cost / Purchase | Conv. Rate | Revenue | Purch. Value | COGS | Fees | Total Cost | Net Profit↓ | Margin | POAS | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total | 623 | 512 | 111 | 4.21x | $8,420.00 | 1.3M | 27.1K | 2.0% | 5.6K | $1.50 | $13.52 | 2.3% | $35,410.00 | $34,410.00 | $9,903.00 | $2,353.00 | $20,676.00 | $13,734.00 | 38.8% | 163.1% | |
Retargeting - Cart Abandoners | 142 | 128 | 14 | 7.10x | $1,200.00 | 96.0K | 2.9K | 3.0% | 864 | $1.39 | $8.45 | 4.9% | $8,520.00 | $8,340.00 | $2,130.00 | $510.00 | $3,840.00 | $4,680.00 | 54.9% | 390.0% | |
Summer Sale - Lookalike | 186 | 142 | 44 | 4.65x | $2,400.00 | 284.0K | 5.7K | 2.0% | 1.4K | $1.69 | $12.90 | 3.3% | $11,160.00 | $10,980.00 | $3,348.00 | $892.00 | $6,640.00 | $4,520.00 | 40.5% | 188.3% | |
Google Shopping - Top Products | 98 | 86 | 12 | 3.87x | $1,520.00 | 156.0K | 4.7K | 3.0% | 936 | $1.62 | $15.51 | 2.1% | $5,880.00 | $5,720.00 | $1,470.00 | $352.00 | $3,342.00 | $2,538.00 | 43.2% | 166.9% | |
Broad - Interest Based | 124 | 98 | 26 | 2.95x | $2,100.00 | 420.0K | 6.3K | 1.5% | 1.3K | $1.67 | $16.94 | 2.0% | $6,200.00 | $5,950.00 | $1,860.00 | $380.00 | $4,340.00 | $1,860.00 | 30.0% | 88.6% | |
TikTok - UGC Creatives | 73 | 58 | 15 | 3.04x | $1,200.00 | 380.0K | 7.6K | 2.0% | 1.1K | $1.05 | $16.44 | 1.0% | $3,650.00 | $3,420.00 | $1,095.00 | $219.00 | $2,514.00 | $136.00 | 3.7% | 11.3% |